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TAC
'Road to Zero'
Interactive Learning Studio
|
70 min experience

Designed and directed a narrative-driven, interactive studio for TAC at Melbourne Museum, empowering 14-year-olds to create road safety ads.
Built UX with giant touchscreens, blending data, video editing, and storytelling. Engaged 200,000+ students, open till 2028, won Good Design Award Gold.
Role
Co-Writer / Co-Director / UX
Written by / Directed by
Matthew Cook
Toby Cook
Agency
Taboo (Australia)
Production Company
Betty Wants In
Awards
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