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TAC

'Road to Zero'

Interactive Learning Studio

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70 min experience

TAC-Long-Hand---Black-Blue-169.webp

Designed and directed a narrative-driven, interactive studio for TAC at Melbourne Museum, empowering 14-year-olds to create road safety ads.

Built UX with giant touchscreens, blending data, video editing, and storytelling. Engaged 200,000+ students, open till 2028, won Good Design Award Gold.

Role

Co-Writer / Co-Director / UX 

Written by / Directed by

Matthew Cook
Toby Cook

Agency

Taboo (Australia)

Production Company 

Betty Wants In 

Awards

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